LAILA KAWAR

GRAPHIC COMMUNICATION DESIGNER


AEON

︎︎︎ Branding & Product Design


Overview:
Full branding for a luxury Dead Sea product line that aims to provide customers with high-quality skincare products that have long-lasting effects.

Why I chose the brand name:
AEON: An indefinite and very long period of time, which reflects the lasting impact that these products can have on a person's skin.

The design takes inspiration from the beautiful patterns of salt formations that are seen on the shores of the Dead Sea. These salt formations are known for their unique and intricate patterns, which I have illustrated to use as the core for the viusal identity.

The salt rocks and water drops have been used to create a calming and luxurious visual identity by softly shading them and spacing them out.

The color palette is composed of calm and soothing pastel shades that represent the relaxing feeling customers experience when using these products.








made with ❤️
© Laila Kawar