Harold’s Steak Sandwich Shop
︎︎︎ Hand-Drawn Illustrations
Overview:
A full visual identity rebrand for the loved San Francisco local food stand.
The client requested that we maintain the iconic red color scheme and vintage aesthetic of the original brand identity, while updating it for a more modern audience.
A full visual identity rebrand for the loved San Francisco local food stand.
The client requested that we maintain the iconic red color scheme and vintage aesthetic of the original brand identity, while updating it for a more modern audience.
In collaboration with Graphic Designer Jessie Liang.
With this in mind, we crafted a new logo that features a mouth-watering illustration of their signature steak sandwich, complemented by bold typography that highlights the shop's name in a stylish yet legible manner.
In addition to the logo, we also created new staff t-shirts and menu designs that echoed the vintage-inspired look.
Through careful attention to detail and a deep understanding of the client's needs, we were able to create a identity that is as inviting and delicious as the sandwiches that Harolds Steak Sandwich is known for.
With this in mind, we crafted a new logo that features a mouth-watering illustration of their signature steak sandwich, complemented by bold typography that highlights the shop's name in a stylish yet legible manner.
In addition to the logo, we also created new staff t-shirts and menu designs that echoed the vintage-inspired look.
Through careful attention to detail and a deep understanding of the client's needs, we were able to create a identity that is as inviting and delicious as the sandwiches that Harolds Steak Sandwich is known for.
