SOLT
︎︎︎ Illustrations on Procreate
Overview:
A full identity and packaging design for SOLT, a brand that offers 10 minute frozen, ready-to-eat meals that are prepared by talented chefs using fresh and quality produce.
My goal was to create packaging that would reflect the high-quality ingredients and culinary expertise that goes into each SOLT meal, while also appealing to the brand's target audience. This includes working families, newlyweds, who are between the ages 26-40 and have a middle to high-income.
A full identity and packaging design for SOLT, a brand that offers 10 minute frozen, ready-to-eat meals that are prepared by talented chefs using fresh and quality produce.
My goal was to create packaging that would reflect the high-quality ingredients and culinary expertise that goes into each SOLT meal, while also appealing to the brand's target audience. This includes working families, newlyweds, who are between the ages 26-40 and have a middle to high-income.
To achieve this, I used a modern and clean design with bold typography and detailed illustrations that highlights the freshness of the ingredients.
The design effectively communicates the brand's key selling points. The central feature of the packaging is an illustration of a chef's hat with legs, which emphasizes the brand's promise. The use of bold and vibrant colors enhances the packaging's visual appeal and grabs more attention making it stand out in the crowded frozen meal market.
In addition, I came up with the catchy slogan "Ready in 10!", as it reinforces the convenience factor of the brand's products.
The design effectively communicates the brand's key selling points. The central feature of the packaging is an illustration of a chef's hat with legs, which emphasizes the brand's promise. The use of bold and vibrant colors enhances the packaging's visual appeal and grabs more attention making it stand out in the crowded frozen meal market.
In addition, I came up with the catchy slogan "Ready in 10!", as it reinforces the convenience factor of the brand's products.
