SLEEP ON IT
︎︎︎ Branding and Product Design
Overview:
Full branding for a luxury cosmetic line aimed at consumers with sleep difficulties.
As lavender is a popular aromatherapy choice for sleep and relaxation, it was a natural choice for all products.
As lavender is a popular aromatherapy choice for sleep and relaxation, it was a natural choice for all products.
During my research phase, I explored various visual concepts related to sleep patterns. Inspired by REM graphs, I created wavy lines and turned them into abstract visuals, which now form the core of the brand's visual identity.
The wavy lines around the packaging communicate a sense of calmness and relaxation, which is a perfect match for the brand's product line. The design also helps to distinguish the brand from its competitors and attract the attention of consumers who are seeking a luxurious and effective solution for their sleep difficulties.
Overall, the brand's visual identity and packaging design are meant to evoke a sense of tranquility and promote a peaceful night's sleep.
The wavy lines around the packaging communicate a sense of calmness and relaxation, which is a perfect match for the brand's product line. The design also helps to distinguish the brand from its competitors and attract the attention of consumers who are seeking a luxurious and effective solution for their sleep difficulties.
Overall, the brand's visual identity and packaging design are meant to evoke a sense of tranquility and promote a peaceful night's sleep.
INFORMATIONAL DESIGN
